About Us

About Maxema.

Maxema is a market leader both in the domestic and international market of promotional writing instruments.

All our pens are designed and manufactured entirely in our only Italian premises, where we are able to monitor every stage: from the first prototypes right down to marketing the finished product.

The design is the outcome of ongoing styling research: the lines and colours are inspired by the trends of the day, since a promotional pen must attract and excite, as well as being a quality support for the message it is delegated to convey.

Attention to quality starts with the strict selection of raw materials: the plastic, refills and inner springs come exclusively from Italian or German suppliers, who guarantee their quality and reliability.

The plastic for our pens comes from top quality, non-toxic ABS, which is highly resistant to knocks and sudden changes in temperature, guaranteeing excellent glossiness and high colour stability.

The refills respect EU Directives for hazardous substances (2004/73/EC, 67/548/EEC, 2006/1907/EC-REACH) and the American TSCA (Toxic substances Control Act): so all the inks are non-toxic.

Maxema collection boasts also two models made of plastic suitable for use in toy manufacture (according to European standard EN71-03 and U.S. FDA regulations), in that it does not contain: dioxin, phthalates, bisphenol A, antimony, arsenic, barium, cadmium, chrome, mercury or lead.

Furthermore this plastic is free of polybrominated biphenyls (PBBs), polybrominated diphenyl ethers (PBDEs) and Deca-BDE, and it conforms to the RoHS and REACH directives. This special plastic is compliant with European and American FDA food contact regulations and it is antibacterial, containing a special additive which releases silver ions.

We are able to provide all the certifications of the above mentioned specifications.

Once assembled, the pen is ready to be Once assembled, the pen is ready to be addressed with a logo or a message: our graphics office works on digital simulations to assess the possible alternatives, suggesting new proposals so that the most suitable combination can be found.

Our highly automated assembly lines guarantee rapid, extremely competitive manufacturing times: depending on the model, our machinery can assemble from 2,000 to 6,000 pcs per hour. Automation also means guaranteeing functionality: strict quality checks make sure that all our pens operate perfectly at each stage of their assembly.

The certificate of origin for our pens also guarantees that no child labour is involved in their manufacture, nor working conditions that do not respect workers basic rights. We demand the same guarantee from our Italian and German raw materials suppliers. Even a pen can help to spread the culture and respect of the dignity of workers.

Fast and reliable

300,000 pieces a day is the production potential of our automated assembly lines when at full capacity. Because quite apart from quality, speed can make a difference too.
Our highly-automated assembly lines ensure fast and highly competitive production times: depending on the model, the machines can assemble from 2000 to 6000 pieces per hour.
Automation also means the guarantee of functionality: strict quality controls check the perfect functioning of each pen at every assembly phase.

From 2000 to 6000

Pieces produced per hour per machine

We select our raw materials with care.

The plastic used in our pens, refils and components is sourced exclusively from Italian or German suppliers guaranteeing absolute quality and reliability.


A good pen keeps its promise.

A good pen keeps its promise: it is not only nice to look at, but writes well too. It provides maximum writing comfort, a perfect stroke and glides softly and lightly over the paper.

MAXEMA Promotional Writing Instruments Made in Italy
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